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April 10, 2025

Saudi Billions Fuel Esports Betting Boom

Ethan Lim
Written byEthan LimWriter

Key Takeaways:

  • LIV Golf and Saudi Esports Federation are diversifying and investing in their respective industries
  • Esports is attracting non-endemic brands, signaling broader market appeal
  • Technology is playing a crucial role in both traditional sports and esports

As an esports betting enthusiast, I couldn't help but perk up at the recent CNBC Converge event in Singapore. While the focus wasn't exclusively on esports betting, the discussions highlighted some fascinating trends that could shape the future of our favorite pastime.

Saudi Billions Fuel Esports Betting Boom

LIV Golf CEO Scott O'Neil kicked things off by discussing how they're shaking up the traditionally staid world of golf. 'It's really about the festival around golf that makes us different,' O'Neil explained. This approach is attracting a crowd that's on average 15 years younger than typical golf tournaments. As someone who's always looking for the next big betting opportunity, this demographic shift caught my attention. Could we see a surge in golf betting among younger audiences?

But the real excitement for us esports aficionados came when HRH Prince Faisal Bin Bandar Al Saud, chairman of the Saudi Esports Federation, took the stage. He outlined Saudi Arabia's ambitious plans for the esports sector, aiming for a whopping 50 billion Saudi riyals (that's about 13 billion USD) contribution to GDP by 2030. That's some serious cash being pumped into our world, folks!

Danny Tang, CEO of Hero Esports, dropped another bombshell that got my betting senses tingling. She revealed that it's not just gaming brands getting in on the esports action anymore. We're talking jewelry, shampoo, gasoline, and car brands jumping on board. This influx of non-endemic sponsors could mean more money in the ecosystem, potentially leading to larger prize pools and more diverse betting markets.

While not directly related to esports, former Olympic champion Michael Johnson's insights on technology in athletics were intriguing. He highlighted how tech is helping coaches mitigate and reduce injury risks. This got me thinking - could similar advancements in esports player health and performance data open up new prop betting possibilities?

As always, I'm keeping my eyes peeled for how these developments might impact the esports betting landscape. Will Saudi Arabia's investment create new tournaments ripe for wagering? Could the influx of mainstream brands lead to more accessible betting platforms? Only time will tell, but one thing's for sure - the esports betting world is as dynamic as ever!

(First reported by: CNBC)

About the author
Ethan Lim
Ethan Lim
About

Ethan Lim, a native of the Lion City, is Singapore’s rising star in the domain of online casino guide localization. He masterfully blends his intimate knowledge of local culture with international gaming standards to produce content that resonates deeply with Singaporeans.

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