ESL FACEIT Group Names CHEXX Official Betting Partner

ESL FACEIT Group has named CHEXX as its official betting partner for Counter-Strike 2 and Dota 2 tournaments throughout 2026.

The agreement marks CHEXX's entry into the esports sector, positioning the online casino and sports betting platform to deliver enhanced fan experiences across EFG's major events. This partnership expands regulated betting integration across key esports titles, enabling operators to offer specialized markets and promotions tied to high-profile competitions in regions including Europe, Asia, and Latin America.

The deal aligns with growing demand for official betting affiliations in esports, where tournament organizers seek partners to boost engagement while maintaining compliance and integrity standards.

Key Takeaways

• Tournament organizers like EFG gain revenue and activation opportunities through betting integrations, potentially increasing prize pools and viewer retention in CS2 and Dota 2 ecosystems.
• CHEXX accesses premium esports inventory, enabling targeted offerings in live and pre-match markets for popular titles amid rising global betting volumes.
• The collaboration reinforces the shift toward regulated, publisher-aligned betting in non-US markets, where Riot, Valve, and ESL ecosystems drive significant handle.

ESL FACEIT Group organizes some of the largest Counter-Strike 2 and Dota 2 events worldwide, including BLAST Premier, ESL Pro League, and Dream League series. These tournaments consistently attract millions of viewers and substantial betting interest, particularly for live in-play options during high-stakes matches.

CHEXX, as the official partner, will roll out fan-focused initiatives, including exclusive promotions, odds boosts, and integrated content, to elevate the spectator experience. This first esports venture for CHEXX reflects the operator's strategy to capitalize on esports' rapid growth beyond traditional sports.

For the broader industry, such partnerships highlight the maturation of esports betting: official ties help mitigate integrity risks through closer cooperation, while providing operators with credible, data-rich markets. In jurisdictions such as the UK, EU member states, Brazil, and Australia—where esports betting is highly monetized—this type of deal supports sustainable expansion and responsible gambling frameworks.

The announcement underscores ongoing momentum in global esports verticals, as betting platforms increasingly prioritize direct tournament alignments over generic sponsorships.

Sources: Esports Insider, ESL FACEIT Group announcements.